"You are really a dark horse." Recently, Chinese construction metal structure association director steel wood doors and windows Committee Pan Guanjun visiting Zhejiang Chong Yun Trade Limited company after sigh. From the plant early Nissan pin 300 doors to today's 1500 doors, a transport company for three consecutive years to achieve sales doubled, bucked the trend, become worthy of the industry when a "dark horse." For three consecutive years to double the production At the beginning of 2011, the general manager of a shipping company, Shen Dongchun decided to build a door enterprises, and at the end of the year, put the idea into reality. However, 2 years later, Shen Dongchun found the original 5000 square meters workshop is not enough. Shen Dongchun is a born salesman door door, clear market positioning. At that time the industry market has been quite mature and saturated, and positioning the curing, a variety of quality gate prices basically stable and transparent, the new enterprises to divide a cup of a thick soup is not easy. However, Shen Dongchun believes that the more the more curing is an opportunity, because the same price by different materials and design collocation, can achieve better quality. "Tianji horse" Shen Dongchun idea to do the best interpretation: with his fine horse and others medium horse competition, medium horse and others inferior horse competition, and thereby achieve victory. The same is true of Shen Dongchun's strategy. As a transport company of stitching on door price and grade a door quite, but the welding process, and the use of highly anticorrosive prevent bask in the effect of Zn Ti alloy as raw materials, so a was launched by market hot holds, in last year's door Expo is becoming the focus and football crazy million yuan. Accurate market positioning and high price quickly open the market, annual sales from the beginning of hundreds of thousands of mullion soared to 40 million sets. "Too many orders, despite the introduction of new equipment to improve productivity in the last year, but still can not keep up the growth rate of orders." Shen Dongchun realized the problem, when the company is rapidly increased to 60 thousand square meters of plant area. However, with the fast development of the company, the plant was soon crowded. At present, the new plant covers an area of nearly 120 thousand square meters has entered the mop up stage, is expected to be put into production in 3 months. Intelligent upgrade the popularity of smart door "We are very busy this year, almost did not stop the production line, every day to work overtime until one or two in the morning." Shen Dongchun said, a company with three years to achieve the amount of accumulation, initially completed the scale of development, the next need to seek qualitative upgrading, overtime, that is, in the production of research and development of the latest smart door lock." Fingerprint locks, locks and other smart locks on the door market in fact, has long been. However, although many companies are hot, but the popularity of the market is not high. "Previous intelligent door lock is mainly focused on the concept, technology and service is not mature enough; and in the concept of the general public, intelligent lock is easily and high-end, luxury and other words linked, application market is limited in the villa and high-grade residential, limited range." Shen Dongchun said, this is also the reason for the company to invest in the cause of the company. "Our goal is to turn the smart lock into a popular, universal product, so that ordinary people can afford to buy affordable." In Shen Dongchun office, two smart door locks and other common door lock together are placed at random on the ground, which also revealed his attitude: in the future, intelligent door lock and door lock fly like into the "ordinary people". Now, the first generation of the company's fingerprint lock, password lock has been successfully developed, will invest in the market. Shen Dongchun introduced new locks also implement the Chong Yun company's previous strategic thinking, "although it is intelligent products, but will the price control in a certain range, make smart locks also have civilian price."